Every company, big or small, tech or beauty
That is an easy thing to claim and a hard thing to mean. So here are eight kinds of business, described in their own words rather than ours — what a normal day looks like, what usually breaks, and what we build when it does.
If yours is not on this list, it is not a problem. The four things underneath are the same everywhere.
Retail & specialty shops
Somebody is counting stock, serving a walk-in, and packing an online order — and it is the same somebody.
You sold the last one in the shop and the website is still selling it.
Two locations, two different ideas of what is in stock.
Adding a product means typing it in three places.
What we build: one product list that the shop, the website, and every location read from — so stock is true everywhere the moment it changes.
Beauty, wellness & personal care
The calendar is the business. When it is wrong, the day is wrong.
No-shows you cannot charge for and did not see coming.
Booking happens by text message, at ten at night.
You know a client's history because you remember it, not because it is written down.
What we build: online booking with a deposit taken up front, automatic reminders, and a client record that remembers the formula, the allergy, and the last four visits.
Trades & field service
The work is in the field. The paperwork is in the truck, the office, and somebody's phone.
The estimate was written on a pad and never became an invoice.
You are chasing payment by phone, three weeks after the job.
Nobody can tell a customer when the crew will actually arrive.
What we build: an estimate that becomes a scheduled job, becomes an invoice, becomes paid — one trail, visible from the truck, with the customer told at every step.
Professional services
You sell time and expertise, and both are hard to see until the month closes.
Proposals live in a folder of documents nobody can search.
Retainer invoices go out late because somebody has to remember.
You find out a client went quiet two months after they went quiet.
What we build: a pipeline you can see at a glance, proposals that turn into signed work, and recurring invoices that send themselves on the first of the month.
Manufacturing & distribution
Every dealer has their own price, their own terms, and their own opinion about both.
Dealer pricing lives in three spreadsheets and one person's memory.
Orders arrive by email and get typed in by hand.
Approving a large order means chasing a signature.
What we build: every account signs in and sees their own pricing and their own terms, orders themselves, and large orders route to whoever has to approve them — without a phone call.
Food & hospitality
The menu changed on Tuesday. Four places on the internet still say otherwise.
Hours are wrong somewhere and you find out from an annoyed customer.
Catering orders come in by phone during the lunch rush.
Two locations, two menus, one person editing both.
What we build: change the menu once and it is right everywhere — site, locations, and listings — plus catering orders that arrive as real orders with the deposit already taken.
Health & clinical practices
Scheduling, intake, and follow-up — with records that must not leak, ever.
Intake forms are printed, filled in by hand, and typed back in.
Reminder calls are made one at a time by whoever is free.
You cannot prove who saw a record, or when.
What we build: intake completed before the visit, reminders that go out on their own, and a record of who accessed what — with access limited to the people who need it.
Nonprofits, associations & education
Members, donations, events, and publishing — usually on a budget that assumes a volunteer.
The member list is a spreadsheet emailed around once a quarter.
Renewals lapse because nobody was reminded.
Every event means rebuilding a page and a form from scratch.
What we build: a member directory that renews itself, donations that receipt themselves, and an event page you create in ten minutes because the last one is a template.
Not on the list?
The eight above are examples, not a menu. We have never met a business that needed something genuinely unheard of — what changes is the vocabulary and the rules, not the foundations.
Tell us what's brokenThe four things underneath, whatever you do
A website people can actually find.
A way to get paid without chasing anybody.
Records that stay straight on their own.
One place to see all of it.
A two-chair salon and a forty-truck distributor need all four. They just turn on different amounts of each.
Tell us about your Tuesday.
Not your five-year plan — an ordinary week, and the parts of it that take longer than they should. That conversation tells us more than any requirements document.
Start a projectOr email hello@wize.works — a person reads it, usually the same day.